One emblem / Six identities
Distinct by color.
Connected by WECU.
The original emblem and WECU lettering, preserved in six coordinated palettes. Light and dark versions share the same source artwork and proportions.
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WECU Operations
Explore Operations ↗
WECU Workforce
Explore Workforce ↗
WECU Business
Explore Business ↗
WECU Sales
Explore Sales ↗
WECU Healthcare
Explore Healthcare ↗
The division palettes
| Division | Primary / button / focus | Secondary / dark / hover | Accent / border | Light background |
|---|---|---|---|---|
| Tech | #245EAE | #152A49 | #79B9F1 | #EAF2FF |
| Operations | #24695D | #142E2A | #7BC7B5 | #E8F4EF |
| Workforce | #7052A0 | #2C213D | #C5A5E4 | #F1ECFA |
| Business | #8B5D26 | #332719 | #DDBB7C | #F8F0E4 |
| Sales | #A34831 | #3A231D | #F0A18B | #FAEEE7 |
| Healthcare | #216B82 | #142F39 | #7FC7DF | #E8F4F7 |